The periodic table of SEO ranking factors
Search engine optimisation looks like alchemy from the outside, but there is a science to it: ranking factors that work together, weighted from 1 to 3, and the violations that hurt your chances.
From the archive. This post is from June 2014. DesignScan has changed a lot since then, so some of it is out of date. Read the newest posts.
Search engine optimization - SEO - seems likes alchemy to outsiders. But there's a science to it. Search engines reward pages with the right combination of ranking factors.
Factors work together
Some factors influence more than others, which we've weighted 1 (weakest) to 3 (strongest). No single factor guarantees top rankings. Several favorable factors increase odds of success. Negative "Violation" and "Blocking" factors harm your chances.
Attached to this blog the A3 size DesigScan-Periodic-Table-of-SEO sheet.
The sheet is in the help pages now: SEO ranking factors.
